If you own a service-based company, Google Business Profile (GBP) optimization is not an option anymore—it’s imperative! GBP SEO ensures that your business appears in local search results when prospects are looking for your services. You’re essentially leaving a vast pool of potential leads behind if you don’t have it. Here, we’ll summarize everything you need to know about GBP SEO and how to have your service page rank higher on Google My Business (GMB) searches. EPTechGlobal is an organization that has mastered GBP optimization for businesses so they can dominate local search results.
Google Business Profile (formerly Google My Business or GMB) is a free Google application that allows companies to manage their presence on Google Search and Maps. It provides essential details such as business name, address, phone number, website, working hours, reviews, etc.
Google rebranded GMB as Google Business Profile for easier management of local businesses and easier access directly from Google Search and Maps. The change allows businesses to make changes to their information directly on Google Search without having to go through a different dashboard.
Optimizing your GBP ensures that your service business appears when customers search for services in your area. EPTechGlobal helps businesses achieve top rankings in local searches by implementing advanced GBP SEO strategies, including keyword optimization, local citations, and customer engagement.
A well-optimized profile with positive reviews increases credibility. Customers are more likely to trust a business with numerous positive reviews and updated business details.
More visibility means more calls, website visits, and booked services. Businesses that actively optimize their GBP profile see increased engagement and conversion rates compared to those that neglect it.
Your Name, Address, and Phone Number (NAP) must be the same on every website, from your site to social media sites and directories. A difference will confuse the search engines and lower your rankings.
Google allows you to select secondary and primary categories. Your primary service should be what your primary category is about. Similar services should comprise your secondary categories to increase the visibility in more searches.
Businesses with pictures receive 42% more direction requests and 35% more site visits than those that do not. Ensure your images depict your services, staff members, location, and work samples. Videos of services or testimonial videos can also drive engagement.
Find relevant keywords that potential customers use to search for your services and incorporate them naturally into:
Example: If you’re a plumbing service, include keywords like “emergency plumber near me”, “best plumbing services in [city]”, or “affordable drain cleaning service.”
A well-structured service page should include:
EPTechGlobal ensures that your service pages are optimized for both user experience and SEO, making it easier for potential customers to find and engage with your business.
Encourage customers to leave reviews by:
More positive reviews improve search rankings and build credibility with potential customers.
Google Posts allow businesses to share updates, promotions, and events directly on their profile. Use them to:
Regular Google Posts keep your profile active and increase customer engagement.
We provide a range of digital marketing services, including SEO, social media marketing, content marketing, email marketing, PPC advertising, and web design.
We provide a range of digital marketing services, including SEO, social media marketing, content marketing, email marketing, PPC advertising, and web design.
We provide a range of digital marketing services, including SEO, social media marketing, content marketing, email marketing, PPC advertising, and web design.
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